The International Olympic Committee (IOC) announced that Saudi Arabia will host the inaugural Olympic Esports Games in 2025, marking a significant milestone in the integration of esports into the Olympic movement. This decision aligns with the IOC’s ongoing efforts to engage younger audiences and modernise its offerings. The partnership with the Saudi National Olympic Committee will span 12 years and aims to leverage Saudi Arabia’s growing expertise and investment in the esports sector.
Saudi Arabia has rapidly emerged as a significant player in the global esports arena, exemplified by its establishment of the annual Esports World Cup and substantial investments in various gaming companies and events. The kingdom’s commitment to promoting esports is evident in its ambitious Vision 2030 plan, which seeks to diversify its economy and enhance its cultural and entertainment sectors. The IOC and Saudi officials emphasise that the games will uphold the Olympic values, promoting gender equality and youth engagement. The event is expected to feature a diverse range of esports titles, though specific games and formats are yet to be finalised.
However, this announcement has not been without controversy. Critics argue that Saudi Arabia’s investment in global sports, including esports, is a form of “sportswashing” aimed at diverting attention from its human rights record. Despite these criticisms, Saudi officials, including Crown Prince Mohammed bin Salman, have remained unapologetic about their strategy, highlighting the economic benefits and increased global presence that such investments bring
The IOC’s collaboration with Saudi Arabia is part of a broader strategy to keep the Olympic Games relevant in an era where traditional sports are competing with digital entertainment for younger audiences’ attention. The creation of a dedicated structure within the IOC to manage the Olympic Esports Games underscores the importance the committee places on this initiative.
The inaugural Olympic Esports Games in 2025 represent a significant step in the evolution of both the Olympic movement and the global esports landscape. While the event promises to bring new excitement and engagement, it also faces challenges and criticisms related to its host nation’s political and human rights issues.
